Steven Wachtel

USA

      
        

Steven Wachtel a native of New York spent his school and college years in the City of Angels, California - part of the spirited and challenging generation of the 60's.

Steven attended UCLA as a math major and graduated from the renowned Art Center College of Design with honors and a SA degree.

He then began his advertising career with Young and Rubicam, New York, within two years he was promoted Creative Director of the company's office in Puerto Rico where he remained until 1975. He then joi~ed Marti, Flores, Prieto as partner and Creative Director. In

1979 he was honored by the Sales and Marketing Executives Association with the top management award in Advertising. In 1985 the company was renamed Marti Flores Prieto & Wachtel.

For the next three decades, under Steven's direction, MFP&W created some of the most outstanding advertising campaigns in Puerto Rico, receiving international recognition in various advertising and film award competitions.

One of his most acclaimed accomplishments was in the 1990's when he developed the Puerto Rico Tourism and Rum campaigns that were seen in strategic markets and international Magazines throughout the world.

Steven has meticulously worked on this present collection since retiring in 2001. He uses a strictly limited palate and a unique burnishing technique to blend oils into intriguing and surprising executions. The theme or tread that runs through all his work is the ethereal concept of the circle of life... : .from dust to dust. This concept he has interpreted into the visual representation of "Pushing up daisies"

All of Steven's work is oil on canvas and can be described as interpreted fantasies. He presently is working on his next collection in his studios here and in the states.

On a personal level Steven has been married to Ligia Wachtel his partner in life and in work for the last 35 years. They have one son and a daughter. Steven and Ligia live in Dorado, Puerto Rico and Lake Tahoe Nevada.